Powerlong Commercial Management - A Leading Commercial Operation Service Provider in China

In 2007, as one of the few Chinese commercial operation service providers with expertise and capabilities in managing diversified retail commercial property portfolios, Powerlong Commercial Management began to provide commercial operation service for developers, tenants and owners of retail commercial properties. On December 30, 2019, Powerlong Commercial Management Holdings Limited went public with its shares listed on the Main Board of The Stock Exchange of Hong Kong Ltd. (SEHK) (Stock Code: HK.9909), becoming the first commercial management company in the Hong Kong stock market.

Powerlong Commercial Management provides professional commercial operation services for owners, merchants and consumers through four brands, i.e. Powerlong One Mall, Powerlong City, Powerlong Plaza and Powerlong World. As at June 30, 2020, the company and its subsidiaries have obtained of 140 commercial projects, of which managing 90 retail commercial properties; the total commercial construction area is 15.2 million sqm under its management. It also provides property management service for residential properties, office buildings and serviced apartments, including a total building area of 30 million sqm of residential properties under its management.

According to the commercial rules including economic development level, regional features and consumption modes, Powerlong Commercial Management provides a new metropolitan lifestyle to local consumers while elevating the local commercial environment and optimizing the regional commercial quality. With its strong comprehensive strength, Powerlong Commercial Management was repeatedly awarded the Top 10 China Commercial Property Companies and the Top 10 China Real Estate Developers with Strongest Comprehensive Strengths in Commercial Property. In addition, the Powerlong Plaza brand has been awarded the Top 10 China Commercial Property Projects with Highest Brand Value for 13 successive years.

Powerlong Commercial Management attracts high-end elites in the industry. Its professional operational team, which is made up of over 4,000 members, has rich management experience and stable operating capabilities, and it is also one of the few teams with the operation and management experience of polymorphic shopping centers and commercial streets in the industry.

Adhering to the company value of coexistence and mutual win, Powerlong Commercial Management safeguards the merchants’ interests, actively puts itself in their shoes and aims to build a sustainable strategic alliance. It has cooperated with over 15,000 brands so far and owns a brand pool consisting of over 7,100 merchants, including over 140 strategic partners. Mutual trusts and mutual supports are established between both parties to maintain and improve the brand quality and drive the long-term prosperity.

In 2018, Powerlong Commercial Management established a strategic partnership with Tencent, which jointly launched the New Commerce Program. A joint venture was founded in 2019 and four products were launched, including WeChat applet matrix, multi-purpose precision traffic system, LBS (location-based service) and touchless credit earning center. All these efforts are made to drive the industrial digital transformation and build the “intelligent commerce”.

Powerlong Commercial Management has successfully achieved the brand management output and begun its asset-light projects nationwide, providing its partners with services including market research and development, project investment attraction and operational management. The operating projects under its management adds up to 39. The company will also actively expand, duplicate its successful experience through the mode of management output, seek strategic M&A opportunities and increase its market share at the right time.

In the future, Powerlong Commercial Management will maintain the commercial operation as its main business, continuously drill down and expand diversified services, build an all-around commercial property management platform by the innovative development mode, expand its managing scale and improve its service efficiency through more professional management and better products, and focus on and strengthen its leading status in the Yangtze River Delta.